Guides seek to answer questions eg the who, what, where, why and hows that make Tandem go. They are operational materials geared towards accomplishing specific things or acquiring particular knowledge eg the processes and things of Tandem.
This is different from the Handbook which is geared around the people: employees, contractors and partners of Tandem.
- What are our goals?
- What are our sales & marketing channels?
- Who are our audiences & personas
- How do I invoice?
- What are our sales scripts?